Marketing Questions - 1574 Words

C4. _____ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human Resources D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____. a. keep and grow current customers by delivering satisfaction b. keep and grow current customers by delivering competitive pricing c. keep and grow current customers by delivering friendly service d. all of the above C6. Marketing is more than _____ and advertising. a. distribution b. promotion c. selling d. customer service A7. Today, marketing must be understood in terms of making a sale and _____. a. satisfying customer needs b. understanding customer value c. customers’ self†¦show more content†¦Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information, and help managers use it in their decision making. a. distribute b. collect c. retrieve d. store C4. Your marketing department is attempting to improve strategic decision making, assess and track competitors’ actions, and provide early warning of opportunities and threats. Your department would do well to use _____. a. internal databases b. external databases c. marketing intelligence d. the Internet D6. The objective of _____ research is to gather preliminary information that will help define the problem and suggest hypotheses. a. descriptive b. exploratory c. causal d. current C7. You are to the point of testing hypotheses about decreasing sales in certain markets and their causes. You are involved in what type of research? a. exploratory b. descriptive c. causal d. market B9. Primary data must be relevant, current, unbiased, and _____. a. complete b. accurate c. inexpensive d. collected before secondary data A10. This method of research can obtain information that people are unwilling or unable to provide. a. observation b. focus groups c. personal interviews d. fax surveys D1. _____ is never simple, yet understanding it is the essential task of marketing management. a. Brand personality b. ConsumptionShow MoreRelatedMarketing and Question1102 Words   |  5 PagesQuestion 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product, the actual product, and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typicalRead Moremarketing questions13877 Words   |  56 Pagesanswers the question.    ____  Ã‚  Ã‚   1.  Ã‚   An interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system       ____  Ã‚  Ã‚   2.  Ã‚   The function of _____ is to address what if questions. It entails planning, collecting, and analyzing data relevant to marketing decision makingRead MoreQuestions on Marketing1536 Words   |  7 Pagessegmenting markets. Give examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. At one time, Sony product only one type of television for the whole market, thus create hard selling. Product-variety marketing, the seller produces two or more products that have different features, styles, quality, sizes and so onRead MoreQuestions On The Marketing Strategy1021 Words   |  5 Pagesimportant to for lululemon athletica inc. to address in order to improve their stand in the market. Marketing A major issue with Lululemon Athletica Inc. is their marketing strategy. Currently, they are following a marketing strategy similar to word-of-mouth, focusing solely on a few key players to help get lululemon out there (Marketing, BUS 340). This stems from various grassroots, community-based marketing efforts and the use of social media. The main sources come from two key people that work directlyRead MoreMarketing: Study Questions6268 Words   |  26 PagesModule 1 Study Quiz 1. Marketing is: a) About invention of new markets, new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching, finding, understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning:Read MoreMarketing Question Bank16868 Words   |  68 Pages___________________________________________________________________________ 1. 2. 3. 4. 5. 6. Marketing is basically selling and advertising. True False According to the text, marketing means selling or advertising. True False Marketing, in the literal sense, means selling or advertising. True False Marketing means promotion and selling. True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if theRead MoreQuestions On The Marketing Strategy1246 Words   |  5 PagesProject MKTG 205 – Principles of Marketing 9/3/16 Abstract This paper will discuss certain aspects of Apple IPhone. It will also talk about the promotional decisions based on the marketing strategies. â€Æ' Marketing Introduction This paper will discuss certain aspects of Apple IPhone. We will also talk about the promotional decisions based on the marketing strategies. We will specially discuss; definition of marketing, introduction of product, situation analysis, marketing strategy, pricing strategyRead MoreQuestions On The Marketing Definition Of Product851 Words   |  4 PagesActivity #12 - Questions 1. Review the marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect quality? I looked at the definition of product and it is very short and boring. I think it is defined this way because so many people have their own meaning of the term and how it works. I think it affects the quality a great deal. If the definition is not intriguing to viewers and customers it does not draw people in. 2. List fiveRead MoreQuestions On Choosing Content Marketing Essay1140 Words   |  5 PagesAlternate Titles 1. Why You Need to Include Content Marketing in Your 2017 Budget 2. If Your 2017 Budget Omits Content Marketing, Revise It The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with majorRead MoreMarketing Communication (Question and Answer)3733 Words   |  15 PagesQuestion 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs